Strengthening International Collaboration is the Cornerstone to Combat Illicit Trade
India, 2024-- In a speech at the recently held Asia Security: Anti-counterfeiting, Trademark, and Brand Protection conference, Rodney Van Dooren, Head - Illicit Trade Prevention, Philip Morris International (PMI) highlighted how international collaboration is the cornerstone to combat illicit trade along with stringent regulation and enforcement, to curb this menace. He further pointed out how prohibition has not been a viable option, while regulation and enforcement would be the solution to curb illicit trade. The two-day conference held on 23 rd and 24 th of July in Delhi was focused on the theme, 'The Power of Collaboration and Unity in the Fight Against Illicit Trade and Counterfeiting'. It witnessed participation from brand owners, regulators, law enforcement agencies, government, policymakers, and security solution providers discussing the impact of illicit trade on government, brands, and the society. Speaking on the need for co-operation between source, tra