This Independence Day, a pledge to free India from the menace of illicit tobacco trade
· As per Euromonitor International’s 2023 report, Illicit cigarette volumes in India reached 30.2 billion sticks in 2022, trailing only behind China and Brazil · As per the reports, the total loss to the Govt. of India estimated for 2022 on account of illicit tobacco trade is ₹13,331 crore, up from ₹6,240 crore in 2012 an increase by 46% India, 2024 : This Independence Day, Philip Morris International’s (PMI) India affiliate, IPM India, reinforces its commitment towards illicit tobacco trade prevention to safeguard India’s economic interest & protect consumers. Illicit tobacco trade is a major threat and growing challenge worldwide. India has witnessed a significant rise in illicit in recent years and it only seems to rise with time. A s per 2022 FICCI Cascade study, the overall market for illegal cigarettes in India is estimated to be at ₹22,930 crore. As per the reports, the total loss to the Govt. of India estimated for 2022, on account of the illicit mar