Vijay Deverakonda presents Myntra as the 'India's Fashion Expert' in its latest campaign
Releases a 35-second ad film on TV, digital and social media platforms, featuring Vijay Deverakonda The ad campaign has a memorable takeaway: ‘If it’s fashion, it’s Myntra’ Hyderabad, 2021:Myntra announces the launch of its latest brand campaign with its new brand ambassador, Vijay Deverakonda, aimed at establishing the brand as India’s Fashion Expert. This is part of a larger, nationwide star-studded brand campaign, with some of the most popular actors from cinema, entertainment and fashion, who are also much-loved fashion-icons, making it one of the biggest celebrity-led campaigns for an e-commerce brand in India. Vijay’s extreme popularity, given his success and ability to be effortlessly stylish, coupled with his charismatic attitude, has earned him quite a following. This association will certainly make customers look out for their favorite actor’s wardrobe on Myntra, even more now. Vijay's fan following across cohorts will strengthen Myntra’s position as the premium f