HDFC Bank carves out Rural Banking business to penetrate deeper into Bharat
Bank to open over 1,060 branches in semi-urban and rural areas this FY India , 2022: HDFC bank today announced it has carved out Rural Banking function to penetrate deeper into Bharat. Tasked to take banking products further in the hinterland, Rural Banking will consolidate the bank's existing initiatives in this direction, and take it closer to the last mile. Carved out of Retail Branch Banking as part of the bank’s ‘Future - Ready’ project, the Rural Banking business to focus on semi urban and rural areas, a large part of which remains untapped. Mr Anil Bhavnani, who has been with the bank for over 19 years, has been appointed National Rural Banking Head. The Bank has at present 50 per cent of its 6,342 branches in semi urban and rural areas, and remaining 50% in metro and urban areas. The bank also works with Village Level Entrepreneurs (VLE) of Common Service Centres (CSC) as an extension of the bank's branches in far flung areas. The Rural Ba