Amazon Pay’s new campaign
#AbHarDinHuaAasan showcases the power of digital payments in making everyday life easy The film traces the evolution of digital payments and exemplifies the trust, convenience and rewards offered by Amazon Pay India : Amazon Pay announced the launch of # AbHarDinHuaAasan – a digital-led campaign that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. The c ampaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere , effortlessly, and instantly. Speaking about the campaign, Mahendra Nerurkar, CEO & VP, Amazon Pay India said, “ Over the last few years, digital payments have become an integral part of our lives. Amazon Pay constantly works to provide a trusted, convenient, and rewarding payments experience to millions of customers a