Alice Blue Completes 15th Year of Operations
Supports over 1.5 lakhs active traders and more than 10,000 partners every day Alice Blue, one of the pioneers of discount broking in India, has completed 15 years of operation in the country. The company is India’s 6th largest brokerage by its sheer trade volume. Founded in 2006, Alice Blue is present in over 20 locations and services over 1.5 lakhs active traders and more than 10000 partners on a daily basis. Alice Blue has also been awarded as "Top 3 contributors in Equity Derivatives” by NSE in 2021. They started with the goal of breaking all barriers that traders and investors face in stock broking domain in terms of transparency in price, support, technology and reliability on the individual brokers. The company is steered by a dynamic leadership team lead by, Sidhavelayutham M., the Founder and CEO, who holds an MBF from the India Institute of Finance and Rajesh K., Director – overseeing customer service & sales development. Alice Blue offers a ho