Strong Q4 in 2022 for the platinum jewellery market - retail sales up 22%
~ Consumer demand drives sales despite global uncertainties in the last quarter ~ India, 2023 : Platinum continued to enjoy strong demand from Indian consumers in the October – December quarter, resulting in a rise of 22% in retail sales in Q4 2022. Powered by the wedding season and festive season sales, PGI’s strategic partners sustained strong growth momentum in sales for platinum jewellery demand. Customer preference for platinum jewellery and subsequent sales has picked on the back of product innovations, growth and expansion of consumer shopping capacity and the growing popularity of e-commerce. The steady growth in demand is an indicator of recognition for platinum’s key quality markers such as rarity, purity and durability, highlighted through various PGI marketing programmes. The auspicious festival of Diwali, particularly Dhanteras, which signifies an increase in wealth and prosperity attracted customers to buy precious metal Jewellery including platinum. The market