KFC TRANSFORMS ITS ICONIC BUCKET TO ENCOURAGE INDIANS TO #SPEAKSIGN
~Marks International Day of Sign Languages with a specially designed Sign Language Bucket~ ~ The Sign Language Bucket features step-by-step tutorials for consumers to learn to sign commonly used words and phrases~ ~Multiple touchpoints such as Sign Language Menus and a dedicated webpage to encourage learning ISL also introduced~ India, 2023: Who says we always need words to understand each other? Sometimes all it takes is a sign. Ahead of International Day of Sign Languages , KFC India is using its most distinctive brand asset, the iconic bucket , to raise awareness for Indian Sign Language. The specially designed Sign Language Bucket features step-by-step visual tutorials of commonly used words and phrases, giving consumers a chance to learn how to communicate in Indian Sign Language (ISL). Terms such as ‘ Hello’, ‘Please’, ‘Good Morning’, ‘How are you’, ‘Have a good day’, ‘Lol’, ‘What’s up?’ as well as numbers and sizes take center stage on the bucket. The