Makarem Launches Its New Identity at the Arabian Travel Market 2025 Forum, Strengthening its positioning as the leading brand in Spiritual hospitality
Taiba Investments will launch the new identity of its home-grown hospitality brand, Makarem, at Arabian Travel Market (ATM) 2025, during its participation in the forum taking place at the Dubai World Trade Centre from April 28 to May 1. Taiba Investments, the leading Saudi company in the hospitality sector, aims to showcase the evolution of Makarem Hotels, one of the Kingdom’s most prominent hospitality brands. The brand's renewed vision blends heritage and innovation. Sultan bin Badr Al Otaibi, CEO of Taiba Investment, said: "The new identity goes beyond the visual aspect to encompass a comprehensive operational philosophy that includes developing the culture of hospitality, innovative services, and raising quality standards, in addition to utilising the latest hospitality technologies such as AI to uplift our guests’ experience". Launching the new identity marks a new phase in Makarem's journey, centred around the message of "Journey to the Origins", whi...