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Horlicks’ new TVC aims to generate awareness on Nutritional gaps

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NATIONAL, 2021: Horlicks, the long-standing market leader in the Health Food Drink category in India continues its quest to contribute to India’s nutritional needs. Packed with 23 vital nutrients, Horlicks is clinically proven^ to improve nutritional status in children [i] . Healthy diet and adequate physical activity are the only strategies for preventing malnourishment and its associated health problems [ii] .   Today’s caregivers need to understand that a balanced and diversified diet is more important than intake in quantity.   Krishnan Sundaram, Business Head, Nutrition, HUL, said, “It is a common misconception amongst the mothers that if children are eating more, they are eating right. However, the real crisis is that mothers are unable to track the nutrient intake and what and how much to feed their children to fill the gaps in the nutritional requirements on daily basis. Therefore, it is important to showcase the complex concept of nutrient intakes in a simplified ...

Honda Cars India drives in New Honda Amaze ahead of festive season

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  ·          Enhanced exterior style with Sleek Solid Wing Face Front Grille with Fine Chrome Moulding Lines, Advanced LED Projector Headlamps with integrated Signature DRLs, New Premium C-Shaped LED Rear Combination Lamps ·          New Diamond cut two-tone Alloy wheels ·          Premium Enriched Interiors with Satin Silver Accents ·          Introduction of new colour - Meteoroid Grey Metallic ·          Introduction of new Multi-View Rear Camera for enhanced parking convenience   India ,August 2021: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, today launched the New Amaze with enhanced looks, premium exteriors styling and plush interiors. The ‘Shaandar’ New Amaze embodies the spirit of living life with Pride and represents a whole n...

POCO continues to be fastest growing brand

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 Nationally for 2 consecutive quarters, registers 865% growth: IDC    India, 2021: Started as an independent brand in February 2020, POCO India continues to emerge as the fastest-growing smartphone brand of India, for the second consecutive quarter of 2021, as per the IDC Worldwide Quarterly Mobile Phone Tracker, August 2021. The company registered 865% growth in Q2 2021 with the POCO X3 Pro, POCO M3 and the POCO C3 driving the maximum sales volume in H1 of 2021.    Commenting on the success, Anuj Sharma, Country Director, POCO India, stated , “This tremendous milestone underscores consumers’ overwhelming endorsement of our brand philosophy of “Everything you need, nothing you don’t”. It is the love of our consumers and community members that has helped us accomplish some notable milestone within a short span of our independent journey. From being recognised as just an independent brand, we have grown to become the fastest growing brand in H1...

Sending money through WhatsApp gets livelier now with Payments Backgrounds

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India, August 2021: Starting today, WhatsApp users in India will be able to add Payments Backgrounds while sending money to friends and family through WhatsApp. Built for India, this new feature is relevant , exciting, and memorable as it helps people easily convey a feeling along with sending money.   Designed in partnership with the National Payments Corporation of India (NPCI), on the Unified Payment Interface (UPI), the payments feature on WhatsApp is an India-first, real-time payment system that enables transactions with over 227 banks.   Speaking about the launch of this feature, Manesh Mahatme, Director of WhatsApp Payments said, “WhatsApp is a safe space where people share their thoughts and feelings with their friends and family. With Payments Backgrounds, our effort is to bring excitement to everyday payments through WhatsApp and enable our users to express themselves if they wish, through a range of emotive themes denoting celebrations, affection, warmth or ...

Samsung India launches DOST program

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Samsung India strengthens India commitment, launches DOST program to train 50,000 youth for jobs in electronics sector Partners with NSDC to launch a pilot with 2,500 participants in the first phase ·          School passouts to be trained at 120 sitesin India, with paid on-the-job training at Samsung retail outlets   India, 2021 – Samsung Indiatoday announced the launchof ‘Samsung DOST’ (Digital & Offline Skills Training), a CSR initiative that aims to make 50,000 youth job-ready for the electronics retail sector over the next few years. Samsung, India’s largest smartphone and consumer electronics brand, has partnered with India’s premier skill development organization, National Skill Development Corporation (NSDC),to execute the program through its nationwide skills training centres.   Samsung DOST will be the biggest skills training program in the electronics sector.   Samsung has been India’s committed partner for ...

Zee Telugu to woo viewers with the launch of ‘Muthyamantha Muddu’

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Zee Telugu New Serial launch  ‘Muthyamantha Muddu’ on 23rd Aug 2021 - Krithi Shetty as the Show Brand Ambassador of the new series, associating with the novel concept- Zee Telugu, a leading General Entertainment Channel for Telugu viewers continues to engage and entertain viewers with its distinguished bouquet of serials and non-fiction series. The network’s diverse offering positions it as a channel synonymous with entertainment. Having established as a powerhouse of holistic and purpose entertainment, the channel is all set to make an exciting new addition to its existing bouquet of shows with the launch of Muthyamantha Muddu. The channel will now capture the journey of Geetha as she takes definitive steps to take care of her parent’s post-marriage and live under the same roofas her in-laws. Muthyamantha Muddu will premiere on 23 rd August and will air Monday – Saturdayat 7:30PM only on Zee Telugu and Zee Telugu HD. Commenting about the show launch , Anuradha Gudur, Telu...