NEWS INDIA

  Blenders Pride introduces its new brand ambassador in a captivating new campaign film.   National, January, 2022: Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign.  The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing col...

 celebrating the festival in God's own country - Kerala! Hyderabad, January 2022 : As Telangana and Andhra Pradesh gear up to celebrate the auspicious festival of Sankranthi, Zee Telugu, one of the leading Telugu General Entertainment Channel s, ventures into the heartlands of Kerala to bring in the first festival of the year. Adding the blissful touch of ‘God’s own country’ to the ‘food bowl of the south’, Zee Telugu has curated a special treat for the Zee Kutumbham starting 13 th January which will not only scale up the celebrations , fervor and gaiety but also enhance the entertainment quotient with a mix of special dances, comedy skits, music and lots of fun. The two-part celebration with glamourous celebrities will bring to life an unbeatable entertainment extravaganza while maintaining all government protocols. The first part of the celebrations titled ‘Kerala lo Sankranthi Alludla Sandadi’ will commence from 9 am on 13 th January. Adding the true essence of t...

  India, 2021: Parenting has evolved and so have the needs of millennial parents who are increasingly leaning towards organic alternatives when it comes to their tiny tots. Inspired by this movement, Huggies - Kimberly-Clark’s iconic brand has launched its new awareness campaign underlining the innate goodness of organic cotton that forms a vital ingredient of Huggies® Nature Care. In pursuit of its philosophy of always having a parent’s back, the brand is aiming to further empower them with knowledge while boosting their confidence in the choices they are making for their baby. With its attributes rooted in the efficacy of organic cotton, the premium diaper pant by Huggies® Nature Care, is designed for safeguarding a baby’s delicate skin. The absence of harmful nasties such as parabens, chlorine, or latex coupled with the benefits of neutral pH liner, 12 hours of absorption, and a wetness indicator, helps keep the baby comfortable all night long, making this recent offering a ...

  Card-on-File Tokenization will usher in a new era of safer digital payments: Mastercard India   2021: To safeguard India from mounting cyber and financial fraud cases, the Reserve Bank of India rolled out a landmark decision in September 2021. The new regulation by the central bank permitted the payments networks and issuer Banks to offer card tokenization services as Token Service Providers (TSPs) to the e-comm erce Merchants and Payment Aggregators starting 01 January 2022. This permission is an extension to the device-based tokenization services provided by payments network. Tokenization is a mechanism to replace card numbers with a token, i.e., a virtual number, specific to a merchant. When a consumer logs into a merchant app or website, where their card details were stored, they only see the last 4 digits of the original card number. At the backend, TSPs will replace the card number with a token, ensuring that card details are not stored anywhere in the value cha...

Arya and Anu present their fans with a once-in-a-lifetime opportunity   Zee Telugu has always aimed at providing its viewers with content that is not only entertaining but also inspirational. While some of its shows have gone on to attain cult status, it is very rare for a show to become an institution in itself. However, Zee Telugu’s Prema Entha Madhuram is one such show that has revolutionized the television industry and continues to win the hearts of people even after two years from its launch. The fiction show follows the unconventional love story of a couple belonging to different generations and proves to everyone that love surpasses materialistic limits of age, status, and lifestyle. Since its inception, Prema Entha Madhuram has surpassed all expectations and has continued to receive love from every corner of the country. Fans even expressed their undying love for the show and its remarkable storyline across mediums over the past two years. But that’s not it! The Prema ...

  India, 2021 : Britannia Good Day, urban India’s largest biscuit brand revealed its new identity today. As a top trusted food brand in the country, Britannia Good Day enjoys deep inroads of consumption in both, urban and rural India. Launched in 1987, Britannia Good Day created the ‘Cookie’ category in India- and made dry fruits and nuts accessible to Indian households for the 1 st time. The brand that has always propagated happiness, today said the rich and varied smiles of India has inspired its makeover. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles. So consumers can experience Kayi Smiles, Nayi Smiles …in every pack of Britannia Good Day!   A high intensity launch is underway with the new packs reaching more than 4.8 million retail outlets across the length and breadth of India. The brand has roll...

  To invest Rs.950 crores over 2-3 years setting up Greenfield manufacturing projects New Delhi, 2021: Greenlam Industries Ltd., among the world’s top 3 laminate manufacturer today announced prominent plans for a fast-tracked expansion of the company. The company aims to invest Rs.950 crores over a period of 2-3 years, towards setting up of third Laminate plant and foray into Plywood and Particle Board business. Being a pioneer in the decorative surfacing solutions, the company offers products ranging from decorative laminates, compact laminates, exterior & interior clads, decorative veneers, engineered wooden floors & doors for residential and commercial spaces . Witnessing a spiral demand in the wood panel segment, the company has taken the next leap and decided to expand its portfolio by venturing into two adjacent categories - Plywood and Particle Board and also setting up third Laminate plant. This expansion will position Greenlam from a decorative surfacing compa...