NEWS INDIA

~ Indulge all your chicken cravings with KFC’s EPIC signature menu items across three categories – ‘Chicken on Bone’, ‘Boneless Chicken’ and ‘Burgers & More’    India, 2024: KFC = EPIC TASTE. And that’s what the brand is now saying with its latest campaign – TASTE THE EPIC.  For almost three decades now, KFC has been delighting fans across the country with finger lickin’ good crispy chicken. This November, KFC celebrates its range of bestselling fan favourites – from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless Chicken Strips, to the variety of Zinger Burgers, Rolls and more.  Consumers across India can TASTE THE EPIC, with the unmatched, droolworthy taste and unbeatable crunch of KFC’s signature menu items.  Chicken lovers, be prepared to treat yourselves with a range of options across three categories of KFC’s bestselling menu items – Chicken on Bone; Boneless and Burgers & More – ensuring there...

~While 83% of the surveyed individuals believe mental health issues are nothing to be ashamed of, 81% feel ashamed of telling others that they are taking therapy~ India, 2024: With mental health conversations gaining traction, ITC’s ‘Feel Good With Fiama Mental Wellbeing Survey 2024’ marks its 4th year by exploring the perceptions and realities of mental health in India. Commissioned with NielsenIQ, the survey unveils the awareness, attitude and behavioural landscape for mental wellbeing in India. It reflects progressiveness in acknowledging the need for mental wellbeing while also indicating the persistent barriers in accessing professional support. Despite growing awareness, many individuals still struggle in silence, hesitant to openly discuss their emotional well-being or seek professional help. There is a tendency to downplay struggles, or a belief that seeking help is only for those experiencing severe mental illness. This often leads to delaying professional support. This discon...

 India, 2024– Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, rolls out an exciting new TV commercial building on its equity of Preethi-ku Naan Guarantee featuring the Preethi Zodiac, the most powerful mixer grinder in India and overall, Asia. Conceptualized to build a stronger relation with its consumers, the brand’s latest ad perfectly combines everyday functionality, and emotional bonds created in every home. The new lively TVC showcases the superior capabilities of the Preethi Zodiac, from its powerful performance to its versatility, emphasizing its essential role in transforming everyday kitchen tasks into effortless and enjoyable experiences for the users.  Built on the premise of Preethi guaranteeing high quality, premium and durable products, the brand’s new ad features celebrities Alya Manasa and Sanjeev Karthick. Airing across all leading channels in Karnataka, Tamil Nadu and Andra Pradesh, Preethi aims to elevate the consum...

  • Visakhapatnam offers diverse attractions including scenic beaches, historical sites, and natural wonders like Araku Valley and Borra Caves. • Major infrastructure developments include the upcoming Bhogapuram International Airport, expected to handle ~6 million passengers annually in its first phase. India, 2024: Visakhapatnam, also known as Vizag, is emerging as a prime tourism destination in Andhra Pradesh, India, explains a JLL report titled ‘Unlocking Visakhapatnam’s tourism sector: Strategies and Opportunities” released at the CII Tourism & Travel Summit 2024 held here today. The city's strategic location along the eastern coastline, combined with its diverse attractions ranging from beaches to historical sites, positions it well for significant tourism growth. In 2023, Visakhapatnam region contributed approximately 24% (about 61 million tourists) to Andhra Pradesh's total tourist inflow. The area offers a wide array of attractions including beaches like Ramakri...

~ Users can avail guaranteed* cashback up to INR 2000 this festive season   National, October 25 2024: PhonePe announces exciting cashback offers on 24k Digital Gold this Dhanteras and Diwali. Users can avail up to INR 2000 guaranteed* cashback on purchasing a minimum of INR 1500 worth of digital gold from PhonePe. The offer is applicable from 29th October to 1st November 2024 for one-time transactions (valid once per user). PhonePe offers its users the convenience of buying 24K Digital Gold from the comfort of their home 24*7. Apart from one time purchase, PhonePe also empowers every Indian to invest in Gold digitally via SIP and helps customers invest long term systematically. Customers also have the flexibility to invest in Digital Gold with any amount of their choice. The accumulated gold is stored digitally in the user's account, backed by physical gold stored in secure vaults.  On selling the stored Gold anytime, users can get their money credited to their bank accou...

 ● At just ₹9, PhonePe users can receive a comprehensive coverage of up to ₹25,000 of Sum Insured for 10 days during the festive season  PhonePe today announced the launch of a new insurance plan, offering comprehensive protection against firecracker-related accidents and providing users with affordable insurance coverage during the upcoming festive season of Diwali. The coverage plan, available at just ₹9 (inclusive of GST), provides PhonePe users up to ₹25,000 comprehensive coverage for 10 days during the festival period to safeguard against any firecracker-related accidents. With this launch, users nationwide can celebrate the festival with security and peace of mind, knowing that in the event of an accident, they are financially protected against hospitalization and accidental death expenses. Due to firecracker-related injuries during the festive season across the country, PhonePe has introduced this product to combat any potential financial burden against such unexpecte...

National, October, 2024: India stands as a global leader in the gherkin market, and farmers from South India are playing a pivotal role in this success story. Since 2021, over 12,000 gherkin growers in Karnataka, Tamil Nadu, and Andhra Pradesh have embraced innovative farming techniques and sustainable practices, resulting in a remarkable 20% increase in gherkin productivity and a significant improvement in crop quality. This transformation is driven by a unique program developed by multiple stakeholders including Yara India, which is a global leader in crop nutrition. The program empowers farmers to overcome challenges and maximize their yields through customized crop nutrition plans and optimized fertilizer use. Yara’s innovative approach of using water-soluble fertilisers and foliar applications significantly transformed gherkin cultivation in India, resulting in higher marketable yields, enhanced quality, and improved profitability. It also contributed to better soil fertility and ...