22nd edition of Myntra’s much-awaited EORS is live now with over 4 million styles from 10,000+ brands

- Over 300K brand-new styles will be debuting at Myntra’s 22nd EORS

- The EORS will witness new launches across categories from brands like Lotto, adidas, Puma, GAS, Emporio Armani, Elie Saab, K-18, Alia Bhatt X L'Oreal casting creme gloss collection

- Customers can look forward to new brand launches including GAP, OTT - Tarun Tahiliani’s luxe pret line, Royal Oak, among others

- Exciting new sneaker drops from brands include adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, Lotto Leggenda, among others

- Customers can avail additional savings with exciting bank offers from Flipkart Axis Credit card, Axis Bank, ICICI Bank, Kotak Mahindra Bank cards and Paytm UPI

India, May 31, 2025: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it’s the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season’s most stylish picks.

 

The categories that are expected to garner traction from consumers during EORS include Men's Casual Wear, Men’s and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids' Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi’s, Nike, adidas, H&M, MANGO, L’Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style.

 

Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others.

 

Customer shopping trends witnessed in Andhra Pradesh

● Customers in Andhra Pradesh have shown high demand, particularly across categories like Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Beauty and Personal Care, and Men's Casual Footwear.

● Popular brands among customers in the state include Anouk, Rare Rabbit, WROGN, U.S. Polo Assn.,H&M, Titan, Fossil, Tommy Hilfiger, CASIO, Lakme, GUESS  among others.

● Anantpur, Eluru, Guntur, Rajahmundry, Vijayawada, Vishakapatnam, and Vizianagaram have been some of the cities in the state showing increased customer demand.

 

Speaking about the 22nd edition of EORS, Bharath Kumar, Head of Revenue and Growth, Myntra said, “Each edition of EORS is a testament to Myntra’s vision of redefining the way India shops. It’s more than just an event, it’s a cultural moment that captures the spirit of a fashion-forward, evolving India. Every edition deepens our connection with customers, empowers emerging brands, and pushes the boundaries of tech-led, immersive shopping experiences. With this edition, we are expanding access to over 4 million styles across diverse categories, while inspiring customers to self-express through fashion.”

 

The event will feature assured cashback with every purchase, and dynamic shopping events such as Brand Mania Deals (8 PM – Midnight), Midnight Steal Runs (Midnight – 8 AM), Grab or Gone (8 AM – 8 PM), and VIP Special Deals (6 PM daily for an hour). With VIP ticket, customers will be able to get one-day early access, VIP exclusive deals and an additional 5% off on all prepaid transactions during the early access.

Exciting partner bank offers on 22nd edition of EORS -

● Axis Bank & Flipkart Axis Bank: 10% instant discount on Credit Cards & EMIs

● ICICI Bank: 10% instant discount on Credit, Debit Cards & Net banking

● Kotak Mahindra Bank: 10% instant discount on Credit Cards & EMIs

● Paytm UPI: Assured cashback of ₹20 on each transaction