Improving Public Health in the Global South by Leveraging Innovative Smoke-free Alternatives, focus at Technovation’25
India, 2025: Philip Morris International (PMI) recently hosted the Technovation event in Dubai, focusing on improving public health in the Global South by leveraging innovative smoke-free alternatives. The event highlighted how innovation, science, and technology can serve as powerful tools to accelerate the decline in smoking rates and contribute to a healthier future. PMI executives emphasized that a smoke-free future is within reach—driven by scientifically substantiated, combustion-free alternatives that are designed to reduce harm compared to traditional cigarettes. Speaking at the event, Jacek Olczak, CEO Philip Morris International said, “Cigarettes should never be the easiest—or only—option. In a world where smoke-free technology is available, this should not be the case. Today, some smokers have access to better alternatives, while others are left without choices. Do we want a future where only certain countries eradicate smoking, while others still see rates soarin...