3 out of 4 people in India have NoMoPhobia: OPPO-Counterpoint Study
● 72% of smartphone users, which is 3 out of 4, in India experience low battery anxiety at a battery level of 20% or lower ● 65% of smartphone users go through emotional discomfort in case of smartphone battery drainage ● 60% are likely to replace their phone for better battery performance India, 2023: OPPO, a global smart-device brand, collaborated with analyst firm, Counterpoint, to release a consumer study on NoMoPhobia that stems from Low Battery Anxiety. This report highlighted that three out of four people in India have Nomophobia, the fear of being detached from their smartphone. The report--titled NoMoPhobia: Low Battery Anxiety Consumer Study--delved into the consumer mindset to understand how dying batteries have become a major trigger for this phobia. Commenting on the report, Damyant Singh Khanoria, CMO, OPPO India , said, “OPPO prides itself on its Technology Innovation, and we constantly rely on studies to understand consumer needs. Our m