Britannia launches Biscafe, the perfect cracker to your Coffee
~Has netizens speculating with its cheeky digital campaign #CoffeeKaBetterHalf~ Britannia Biscafe is a coffee flavoured cracker that elevates your coffee drinking experience TVC - https://www.youtube.com/watch?v=xs1f5gQrpkc India, 2022: Coffee is beloved by billions across the world, but does coffee truly have a perfect partner? Wondering why the country’s largest Bakery Foods Company, Britannia is talking about coffee…read along. Britannia solved the #CoffeeKaBetterHalf dilemma that was causing widespread paranoia and much anticipation amongst netizens last week. The Foods Major did this by launching the all-new Britannia Biscafe, a coffee flavoured cracker that elevates your coffee drinking experience. Infused with the flavour of rich coffee and sprinkled with sugar, this super thin, light & crunchy biscuit offers coffee lovers the perfect companion to their cuppa. Choose to have it as a stand-alone shot of crunchy coffee, that’s fine too. Britannia kicked off