Seagram’s Royal Stag Announces the Second Edition of Royal Stag BoomBox - The Original Sound of Generation Large
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Following the resounding success of the first edition, Seagram’s Royal Stag brings back the experiential music festival, Royal Stag BoomBox, that celebrates the coming together of diverse genres of music – Bollywood and Hip-hop. Creating new beats and an original soundscape, this year’s line-up includes eminent artists Badshah, Armaan Malik, Nikhita Gandhi, Neeti Mohan, Dee MC, Ikka, Dino James and DJ Ali Merchant. National, February 2024: Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents the second edition of Royal Stag BoomBox, a one-of-its-kind musical festival where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. In an exclusive preview in Mumbai on 07 th February 2024, the brand unveiled what’s in store at the second edition of Royal Stag BoomBox. For many years, music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together two distinct genres of the music industry, the mel