NEWS INDIA

  - Cementing the brand’s inclusive approach with a 360-degree campaign, the new Live It Large film is bold, vibrant and impactful - The campaign is helping the brand adopt a modern & fresher narrative which is relevant to the younger generation, the Generation Large 5thJune 2023: Seagram's Royal Stag has always exemplified the spirit of dreaming, achieving, and living it large. This year marks a major milestone as the brand embarks on a transformational journey with the launch of the new Live It Large campaign. This campaign embodies the spirit & attitude of today’s generation, the Generation Large that strives to re-define the paths to success. The impactful new campaign features Bollywood’s powerhouse Superstar Ranveer Singh, who today, is not just one of the biggest stars in the country but, also among the best actors of his generation. Exemplifying the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!”, Ranveer also perfect...

 ▪ Airline will boost its international network with new daily direct services from London Heathrow to Bengaluru (Bangalore) from 31st March 2024 for both customer and cargo operations. ▪ The new service represents rapid growth to the India region with a capacity increase of 250% since 2019  ▪ Bengaluru flights will complement Virgin Atlantic’s existing flying from London Heathrow to Delhi and Mumbai Virgin Atlantic is delighted to announce its expansion in India, offering customers more options to the region than ever before with new daily flying from London Heathrow to Bengaluru (Bangalore). Since 2019, Virgin Atlantic has increased capacity to India by 250%, the airlines’ largest area of growth outside the US. With the launch of Bengaluru in summer 2024, the airline will offer almost 500,000 seats each year between the UK and India, signalling its commitment to the country. Launching on 31st March, the new service will boost the airline’s international network and wil...

India, 2023 : HCL Concerts, a platform aimed at identifying, nurturing and supporting the next generation of talent in the Indian classical performing arts space, today announced the third edition of The Carnatic Quest, in association with Rhapsody Music Foundation.  A one-of-a-kind Indian music contest, ‘The Carnatic Quest’ aims at recognizing and empowering senior-level Carnatic musicians in the age group of 18 to 30 years.  Interested participants are invited to showcase their exceptional skills in five categories including Vocals, Violin, Veena, Flute, and Percussion (Mridangam/Kanjeera/Ghatam/others). The first round of the contest will be open from June 1st till June 25th. To register, participants can log on to, https://www.hclconcerts.com/the-carnatic-quest/   With a meticulously designed framework, The Carnatic Quest comprises four captivating rounds that will test and showcase the prowess of these musical prodigies. At the culmination of the contest, a total...

  Myntra, one of India's leading fashion, beauty and lifestyle destinations, said on Monday that it is on track to welcome 15 million new users from non-metros on the app as the 18th edition of Myntra's biannual End of Reason Sale (EORS) is all set to enthrall millions in the country, from June 1, with more than 20 lakh fashion, beauty and lifestyle products from over 6,000 leading international, domestic and D2C brands.    The company is geared to handle 9 lakh concurrent users at peak. Myntra’s over 17,000 MENSA network of Kirana partners will play an important role in enabling the seamless delivery of orders across the country.    “ Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra,” said Nandita Sinha, CEO, Myntra. ...