NEWS INDIA

  Card-on-File Tokenization will usher in a new era of safer digital payments: Mastercard India   2021: To safeguard India from mounting cyber and financial fraud cases, the Reserve Bank of India rolled out a landmark decision in September 2021. The new regulation by the central bank permitted the payments networks and issuer Banks to offer card tokenization services as Token Service Providers (TSPs) to the e-comm erce Merchants and Payment Aggregators starting 01 January 2022. This permission is an extension to the device-based tokenization services provided by payments network. Tokenization is a mechanism to replace card numbers with a token, i.e., a virtual number, specific to a merchant. When a consumer logs into a merchant app or website, where their card details were stored, they only see the last 4 digits of the original card number. At the backend, TSPs will replace the card number with a token, ensuring that card details are not stored anywhere in the value chain, excep

Arya and Anu present their fans with a once-in-a-lifetime opportunity   Zee Telugu has always aimed at providing its viewers with content that is not only entertaining but also inspirational. While some of its shows have gone on to attain cult status, it is very rare for a show to become an institution in itself. However, Zee Telugu’s Prema Entha Madhuram is one such show that has revolutionized the television industry and continues to win the hearts of people even after two years from its launch. The fiction show follows the unconventional love story of a couple belonging to different generations and proves to everyone that love surpasses materialistic limits of age, status, and lifestyle. Since its inception, Prema Entha Madhuram has surpassed all expectations and has continued to receive love from every corner of the country. Fans even expressed their undying love for the show and its remarkable storyline across mediums over the past two years. But that’s not it! The Prema Enth

  India, 2021 : Britannia Good Day, urban India’s largest biscuit brand revealed its new identity today. As a top trusted food brand in the country, Britannia Good Day enjoys deep inroads of consumption in both, urban and rural India. Launched in 1987, Britannia Good Day created the ‘Cookie’ category in India- and made dry fruits and nuts accessible to Indian households for the 1 st time. The brand that has always propagated happiness, today said the rich and varied smiles of India has inspired its makeover. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles. So consumers can experience Kayi Smiles, Nayi Smiles …in every pack of Britannia Good Day!   A high intensity launch is underway with the new packs reaching more than 4.8 million retail outlets across the length and breadth of India. The brand has rolled out a