Ahead of EORS-15, Myntra gives a big boost to Indian wear category with the launch of Meena Bazaar
Ahead of Myntra’s End of Reason Sale, the addition of Meena Bazaar to enhance the premium collection of Indian wear on the platform Collection to be scaled to 700 options in 2 months, targeting Gen-Z and millennial shoppers with the beginning of the wedding season During the upcoming edition of EORS, Myntra is slated to offer ~1.5 lakh styles in the Indian wear category from across brands India, 2021 : Myntra announces the launch of Meena Bazaar, a renowned Indian wear brand known for its sarees, lehengas, kurtis, shararas, and ghararas among other finely crafted and designer Indian wear products, marking its first-ever partnership with an e-commerce platform in the country. Founded in 1970, Meena Bazaar originally began as a small store in Delhi, selling printed sarees, and has evolved today into a leading retail name recognized by Indians globally, serving shoppers in over 45 countries. Meena Bazaar offers a world of ethnic fashion created for the Indian woman, ...