NEWS INDIA

  Blenders Pride introduces its new brand ambassador in a captivating new campaign film.   National, January, 2022: Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, 'Made of Pride'. It showcases Alia's relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. The multi-faceted actor with her resilience and dynamism truly represents the brand's philosophy that takes an exciting new turn with this bold and empowering campaign.  The leader in its category, Blenders Pride once again creates a benchmark with this new and powerful take on pride. The brand embarks on a new journey with a refreshing tone of voice that is vibrant, aspirational & contemporary. A shift from black & white imagery to infusing colour is a

 celebrating the festival in God's own country - Kerala! Hyderabad, January 2022 : As Telangana and Andhra Pradesh gear up to celebrate the auspicious festival of Sankranthi, Zee Telugu, one of the leading Telugu General Entertainment Channel s, ventures into the heartlands of Kerala to bring in the first festival of the year. Adding the blissful touch of ‘God’s own country’ to the ‘food bowl of the south’, Zee Telugu has curated a special treat for the Zee Kutumbham starting 13 th January which will not only scale up the celebrations , fervor and gaiety but also enhance the entertainment quotient with a mix of special dances, comedy skits, music and lots of fun. The two-part celebration with glamourous celebrities will bring to life an unbeatable entertainment extravaganza while maintaining all government protocols. The first part of the celebrations titled ‘Kerala lo Sankranthi Alludla Sandadi’ will commence from 9 am on 13 th January. Adding the true essence of t