Huggies’ new campaign #SahiWaliFeeling celebrates the joyful moments of discoveries that come with motherhood
India, 2021 : Huggies, the iconic brand by Kimberly-Clark, launches its new campaign #SahiWaliFeeling in its quest to partner with new moms in their inexplicable expedition of ‘motherhood’. With the understanding that mothers are constantly reeling under the pressure of perfect parenting, the brand aims to champion the power of a mom’s instinct by advocating the belief that #MomWaliFeeling hai #SahiWaliFeeling. Commenting on the campaign, Saakshi Verma Menon, Marketing Director, Kimberly-Clark India said, “ Navigating motherhood can be a daunting task even for the naturally confident millennial mothers. However, despite all the chaos, there are often real moments of joy that mothers experience when their instincts take over, and they realize new ways of caring for their baby. As a brand that has been an indispensable part of the lives of new mothers, Huggies has always been inspired by their desire to provide the very best care to their little ones, and this new campaign brings thi