Samantha Akkineni raises the fashion for Myntra’s mega brand campaign
The ad films showcase Samantha in varying looks, donning both ethnic and western attire, highlighting Myntra as ‘India’s Fashion Expert’ The movie sensation and icon is a face of Myntra, particularly in the South, her filmic stronghold India, 2021: Myntra has unveiled its latest ad films featuring its brand ambassador, Samantha Akkineni, as part of a star-studded brand campaign that was launched earlier this month. The campaign is aimed at reinforcing Myntra’s position as 'India’s Fashion Expert', featuring a diverse superstar cast who are admired for their films and fashion. Samantha will appear in two ad films promoting women’s western wear and ethnic wear, largely across electronic and digital platforms in the south. An extremely talented and renowned film personality, Samantha is a face of the Myntra brand and has been instrumental in connecting the brand with her wide fan base, since the beginning of her association with Myntra last year, in the south and beyond....
