ROPOSO AND RANA DAGGUBATI GIVE MEN’S GROOMING INDUSTRY A MAKEOVER WITH LAUNCH OF BRAND ‘DCRAF’
Highlights: · DCRAF is the latest in the line of celebrity-led direct-to-consumer (D2C) brands being launched by Roposo through “Glance Collective” · The new brand aims to make grooming routines for men simple and effective with easy-to-use products for face, beard, and skincare · Men’s grooming is amongst the fastest growing categories for live commerce on Roposo India, 2022: Actor and celebrity Rana Daggubati and India’s leading creator-led LIVE entertainment commerce platform Roposo today announced the launch of their co-created men’s grooming brand DCRAF. This launch is the latest in the line of celebrity-led original labels to be launched by Roposo through Glance Collective - a joint venture between Roposo’s parent company Glance and talent management firm Collective Artists Network. In November 2021, they had jointly launched their first co-created brand ‘EK’ with Ekta Kapoor, in the home and wellness categ