NEWS INDIA

  ·        #TechSeSmartDilSeSmart' 360-degree campaign will go live across digital, TV, print, Mi.com and offline platforms at Mi Stores and retail outlets, bringing exciting smart offers on smartphones to AIoT products ·          The campaign features a quirky duo of Disha Patani and Pankaj Tripathi as smart angels. who encourage consumers to make technology choices that appeal to both their heart and mind ·          The digital film is currently live , and the TVC will premiere over the weekend India, 2023: Get ready for a Diwali like no other, as Xiaomi India, the country's most trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated "Diwali with Mi" festive campaign with the theme of #TechSeSmartDilSeSmart . This year's campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart. Amid the myriad

● Early indicators from Rakhi, Onam and Ganesh Chaturthi show heightened interest from consumers for products across fashion, beauty and lifestyle ● Myntra has strengthened the product mix for non-metro customers with 5 lakh new products India 2023 Myntra has announced the arrival of Big Fashion Festival,  its biggest festive fashion extravaganza. With over 23 lakh styles from over 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortment of selections across fashion, beauty and lifestyle ever and expects over 8 million customers to shop during the festive carnival. The platform's marquee annual festive shopping bonanza will commence on the 7 of October. Over 5 lakh new styles have been added from brands that are popular among non-metro customers. To meet the expected surge in traffic and provide a smooth and seamless shopping journey to every shopper coming to the platform, Myntra has scaled its systems to handle ~1 million concurrent users at peak