Horlicks’ new TVC aims to generate awareness on Nutritional gaps
NATIONAL, 2021: Horlicks, the long-standing market leader in the Health Food Drink category in India continues its quest to contribute to India’s nutritional needs. Packed with 23 vital nutrients, Horlicks is clinically proven^ to improve nutritional status in children [i] . Healthy diet and adequate physical activity are the only strategies for preventing malnourishment and its associated health problems [ii] . Today’s caregivers need to understand that a balanced and diversified diet is more important than intake in quantity. Krishnan Sundaram, Business Head, Nutrition, HUL, said, “It is a common misconception amongst the mothers that if children are eating more, they are eating right. However, the real crisis is that mothers are unable to track the nutrient intake and what and how much to feed their children to fill the gaps in the nutritional requirements on daily basis. Therefore, it is important to showcase the complex concept of nutrient intakes in a simplified ...