“PLATINUM SEASON OF HOPE” AIMS TO BOOST DEMAND FOR PLATINUM JEWELLERY THIS SEASON
India, 2021: Following the success of its first edition in 2020, Platinum Guild International brings back its month-long retail initiative, Platinum Season of Hope, from 8th October 2021 – 7th November 2021. As consumers transition into the new normal, once again, there is renewed vigor for marking those special moments in life. The festive and wedding season are expected to further drive consumer sentiment and serve as a ray of much-needed hope and positivity. The Platinum Season of Hope initiative is set to energize the market and accelerate the growth trajectory for platinum jewellery in the country. As a consumer and trade marketing program, it will see participation from 1250+ stores across the country. This year, again, the gems and jewellery industry has been impacted due to the second wave of Covid-19. But the country has seen significant recovery since the markets began to open up in June. Furthermore, some very encouraging factors have emerged from our research.