Sehwag teams up with ZEE to announce the return of Cricket on ZEE
The new campaign announces the inaugural season of ILT20 to be held in the UAE and telecast LIVE across 10 ZEE channels and its OTT platform ZEE5 MUMBAI, India – December 3 , 2022 – Marking its return to sports broadcasting, ZEE releases an exciting new campaign to announce the inaugural season of ILT20 to be held in UAE starting January 2023. The campaign stars the swashbuckling Virender Sehwag to give a glimpse of the pulsating T20 action in store. The campaign film takes an irreverent approach in creating anticipation around the ILT20 league in sync with Sehwag’s persona. The film starts with the Nawab of Najafgarh relaxing by the pool when his secretary, played by actor Brijendra Kala , informs him that Zee Cinema has called him regarding a big project. Zee Cinema being an iconic movie destination synonymous with blockbusters like RRR, Sooryavanshi, Radhe , the former World Cup winner is convinced the call is regarding a potential film role and starts ta...