Colgate-Palmolive launches revolutionary 3 day-whitening toothpaste—Visible White O2 with Active Oxygen
Teeth whitening now becomes an essential part of our beauty regimen India, 2022: Colgate-Palmolive (India), the market leader in oral care, unveils Visible White O2 — a revolutionary new oral care product that is formulated with unique active oxygen technology and w hitens teeth from inside out—in just 3 days* (*when used as directed) Visible White O2 is an innovative whitening toothpaste that works from the inside out to lighten the stains. Its advanced formula releases millions of warm bubbles of oxygen in the mouth. These oxygen bubbles then get gently absorbed into the enamel and lighten the micro-stain molecules to unlock a radiant white smile . The brand encourages the Indian beauty audience to be their authentic selves and let their inner confidence shine through their radiant smile. It encourages them to smile from within and #SmileOutLoud. Launching Visible White O2 along with their new campaign #SmileOutLoud, Arvind Chintamani, Vice President, Marketing, Colgate-P