Colgate Active Salt redefines oral hygiene with a new and improved formula
National, April 2024 : Colgate-Palmolive (India) Limited, the leader in oral care, announces the launch of the renewed Colgate Active Salt, setting a new benchmark in oral hygiene solutions with an improved formula that tackles oral problems right at their inception. Since 2005, Colgate Active Salt has served the nation by addressing early oral concerns, leveraging the unique benefits of salt ingrained in Indian oral care traditions. It is also Colgate’s #1 brand in Tamil Nadu. Building upon this legacy, the all new Colgate Active Salt introduces an improved and more potent formula to nip oral problems in the bud. Speaking on the launch, Ayan Guha, Senior Marketing Manager at Colgate-Palmolive India , said, "By unveiling the upgraded Colgate Active Salt, we celebrate the timeless wisdom ingrained in the power of salt, enhanced by Colgate’s science-led approach. Supported by a new campaign, we continue the journey of dramatic Colgate Active Salt advertising that has made