Cipla’s #BerokZindagi Ushers in A New Era of Storytelling with Digital Content Platform FilterCopy
• Berok Zindagi resonates with audiences, accumulating 100 CR+ views across half a decade. • Debuts 'A Monsoon Romance: When Opposites Attract' – A FilterCopy collab that hopes to enrich the narrative. • Strengthens its mission: Empowering asthmatics to live an unstoppable life with new film; Berok Zindagi ke liye bas common sense he kaafi hai National, 2023: Cipla Ltd.’s #BerokZindagi, partners with one of India's leading digital entertainment companies, Pocket Aces, to create multiple sketches for the platform's leading short-form content channel - FilterCopy. By harnessing Pocket Aces' expertise in crafting and amplifying unique stories, Cipla hopes to further the mission of its largest public and patient awareness campaign - dispelling asthma myths, improving inhaler acceptance, and inspiring asthmatics to live a Berok Zindagi (unstoppable life). This partnership marks the pharmaceutical company’s entry into alternative content formats, that uses re