Santoor Orange relaunches in a brand-new avatar; comes with a fresh take to 'younger looking skin'
· The brand has revamped its soap with better moisturization, fragrance, and new packaging · The new communication adds a new dimension to the brand evolution - "think as young as you look" National, November 9, 2022 : Santoor , the flagship brand of Wipro Consumer Care & Lighting announced the relaunch of its classic Sandalwood and Turmeric soap, Santoor Orange. The relaunch comes with “Think Young” as the renewed and fresh take to connect with young consumers The product upgrade further comes with new packaging, improved fragrance, and better moisturization. The fragrance inspired by the goodness of Sandal and Turmeric captures the essence of Santoor, and the promise of younger looking skin. With higher natural moisturising benefits, the product offers a luxurious, indulging bathing experience and a glowing, moisturised skin after. Signalling a bold transition, “Think Young” campaign aims to disrupt common stereotypes and long-standing p