Santoor Orange relaunches in a brand-new avatar; comes with a fresh take to 'younger looking skin'

 

·         The brand has revamped its soap with better moisturization, fragrance, and new packaging

·         The new communication adds a new dimension to the brand evolution - "think as young as you look"

National, November 9, 2022: Santoor, the flagship brand of Wipro Consumer Care & Lighting announced the relaunch of its classic Sandalwood and Turmeric soap, Santoor Orange. The relaunch comes with “Think Young” as the renewed and fresh take to connect with young consumers The product upgrade further comes with new packaging, improved fragrance, and better moisturization.

The fragrance inspired by the goodness of Sandal and Turmeric captures the essence of Santoor, and the promise of younger looking skin. With higher natural moisturising benefits, the product offers a luxurious, indulging bathing experience and a glowing, moisturised skin after.

Signalling a bold transition, “Think Young” campaign aims to disrupt common stereotypes and long-standing perceptions about a woman’s identity. The Santoor woman of today is limitless with a young and fresh take to life, urging women to say yes, why not... ‘Why Not?’ Her child is also a part of this exciting journey, supporting her mother and bearing witness to her accomplishments, emphatically expressing… ‘Why Not?’

Mr. Neeraj Khatri, Chief Executive, Consumer Care, India and SAARC Business, Wipro Consumer Care & Lighting “Santoor is the flagship brand of Wipro Consumer Care for decades, millions of Indian women have trusted Santoor and today, Santoor Sandal and Turmeric Soap is synonymous with younger-looking skin. As part of our growth strategy, Santoor strives to constantly innovate to match the changing needs of the new-age consumers. We have crafted a growth plan that helps amplify the reinvigorated version of our flagship product that promises to deliver superior moisturization while gently cleansing in the bath. We are confident the new version of santoor will accelerate our growth and strengthen our premium positioning in the market and making us one of the most aspirational brands for consumers.”

Mr S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, said, "The key strength of Santoor has been the uniformity in communicating the core proposition of younger looking skin while refreshing the context and indicating the aspirations of the young women today. “Think Young” is at the heart of Santoor’s brand purpose of inspiring dynamic women today. Keeping the essence of Santoor in mind, we are trying to tell a brand-new story of the Santoor Woman. With added natural moisturizing additives, the product now gives better moisturization during and post bath. The clinically proven performance is sure to delight existing as well as those consumers who will now try our new product.”

The new & improved Santoor will be available at the general trade and modern trade stores and on ecommerce platforms for Rs. Rs.36 for 100gm. The TVC campaign has been conceptualized by Fortuity Communications. Please find the link here: