Samsung Bets Big on Premium Large Screen Televisions in Vizag
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-Clocked 460% growth in 55-inch & above smart TVs and 17% growth in premium refrigerators in Andhra Pradesh Vizag, India – October 2021 – The festive season is the most exciting time for the year when people upgrade their homes to make it festive ready. Consumers in Andhra Pradesh are upgrading to Samsung’s big screen TVs, refrigerator and washing machines to equip their homes with latest technology. Owing to this trend, Samsung, India’s largest and most trusted consumer electronics brand, saw 460% increase in 55 inch and above smart TVs and 17% growth in Frost Free Refrigerators above 350-litres, in the month of September. Overall, in Andhra Pradesh , Samsung has c aptured a significant market share of 30.5% for TVs, 40.4% for refrigerators and fastest growing for washing machines , thus, making Samsung the market leader in the TV and refrigerator categories. ‘‘Brands and retailers are geared up for the festive season in full swing. Customers have been e