Great Indian Festival empowers lakhs of sellers to find joy this festive season on Amazon.in

 Close to 30,000 sellers became Lakhpatis; 70% of the sellers that made a sale were from non-metros; Over 330 Local Shop owners became Lakhpatis; Start-ups sold a unique product every 2.5 seconds.

 

·         Bharat continued to shop safely on Amazon.in with customers from 99.7% of India’s serviceable pin-codes shopping during the month-long celebrations; 79% of new customers from tier 2 & 3 towns like Ernakulam, Guntur, Patna, Krishna, Bhopal and more.

·         Customers loved the crores of product selection on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs). 12 Local Shops on Amazon sellers grossed sales of more than INR 1 Crore became Crorepatis and over 330 Local Shop owners became Lakhpatis during the Great Indian Festival.

·         Local Shops on Amazon sellers clocked a 2X spike; sold over 10 products every minute.

·         Prime continues to be a customer favourite with 3 out of 5 signups coming from beyond the metros like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar; 1 out of 2 Prime members who shopped during the festive season are from tier 2 & 3 towns.

·         Popular categories include Smartphones, Large Appliances & TVs and Consumer Electronics. Smartphones, Fashion, Beauty and Consumables attracted the most number of new customers.

·         Samsung, Apple, Redmi, Lenovo, HP, LG, Sony, Whirlpool, Bajaj Appliances, Eureka Forbes, Jockey, BIBA, Van Heusen, Amul, Britannia and more are some of the most loved brands during the festive season on Amazon.in.

·         Amazon Echo and Fire TV range of devices continue to be a customer favourite this festive season. Echo Dot (3rd Gen) and Fire TV Stick (3rd Gen) were among the top 10 selling products on Amazon.in during this time.

·         Alexa answered over 36MM requests during the Amazon Great Indian Festival 2021 to guide customers to product searches, event stores, deals, games, information about products and more on the Amazon Android shopping app.

·         Customers loved the Great Indian Festival shopping experience in English, Hindi, Tamil, Telugu, Malayalam, and Kannada and the newly launched Bangla and Marathi along with voice shopping in Hindi and English; lakhs of customers from tier-2 and below cities like Eluru, Mysore, Batala and Ajmer availed assisted shopping experience at Amazon Easy stores.

·         Affordability programs enabled record number of customers upgrade their shopping baskets; customers enjoyed EMI options from 25 banks for the first time; Amazon Pay Later completed 3 MM registrations during GIF.

 

India, 2021: Amazon announced today that its month-long Great Indian Festival (GIF) has seen the biggest ever shopping celebration for its sellers and brand partners on Amazon.in, bringing happiness to millions of customers across the country. GIF started during midnight of October 2 with Prime Early Access and went live for all customers on October 3. Customers loved the crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs).

 

“We are truly humbled to see how this festive season has brought joy to lakhs of sellers on Amazon.in with many becoming Lakhpatis and Crorepatis. We also witnessed great participation from over 360K MSME buyers on Amazon Business this festive season. We take pride in being a part of their growth journey while enabling them to get back on track, and safely deliver #KhushiyonKeDibbe to our customers during this festive season. As for our customers, we remain committed to helping them find everything they need on Amazon.in, with a wide variety of selection across categories, top brands, and fast delivery,” said Manish Tiwary, Vice President, Amazon India.

 

“We joined Amazon through the Local Shops program in July’21. During GIF, we have crossed over 1.5 lacs in sales for our gourmet Vero Arabica coffee capsules from across Mumbai. We are now shipping out our orders so that customers get them Pronto! A big thanks to Amazon for helping us to bounce back and ensuring we have a great Diwali,” said Vijay Waghela, Business Head Vero Coffee, Mumbai.

“During the pandemic, while I was struggling to keep my business afloat, I decided to launch my brand Rooted Peepul on Amazon’s online marketplace. As my brand deals with gourmet spices, it was quite stretching to reach the right audience. Amazon has been of great support to me during these 1.5 years and I witnessed a 1.5x increase in sales during the Great Indian Festival. I am thankful to Amazon for their perseverance and for encouraging women entrepreneurs like me sail through during these difficult times. I am confident that Rooted Peepul will soon be a well-known and established brand with Amazon’s help,” said Sheeza Kazmi- Co- Founder Rooted Peepul.

 

 “We are glad to have associated with Amazon during the festive season as a marketplace to show off our latest tech innovations as well as to offer enticing deals to our consumers. Response for the #AmazonGreatIndianFestival from our boAtheads has been very positive as they continued to shower us with their love. We are happy to have associated with Amazon to deliver as per their high expectations,” said Co-founder and CMO, boat- Aman Gupta.

 

Overall scale, reach and customer response

• Bharat shops safely on Amazon.in – Customers from 99.7% pin codes shopped during the month-long celebrations.
• More customers shopped on Amazon.in than ever before, with 79% of new customers coming from tier 2 & 3 towns like Ernakulam, Guntur, Krishna, Godavari and more.
• Customers experienced the Great Indian Festival in English, Hindi, Tamil, Telugu, Malayalam, and Kannada and the newly launched Bangla and Marathi along with voice shopping in Hindi and English.

 

Prime continues to thrill customers

• Prime members from 98.7% pin codes of India shopped during the festive season.
• Prime continues to be a customer favourite with 3 out of 5 signups coming from beyond the metros like Nalgonda, Chandrapur, Alwar, Hassan, Bijnor, Malda and Itanagar.
• 1 out of 2 Prime members who shopped during the festive season are from tier 2 & 3 towns.

 

Great Indian Festival ‘Sellerbrations’

 

Local Shops on Amazon:

• Local Shops on Amazon sellers clocked a 2x spike and sold over 10 products every minute.
• Top performing sellers under the Local Shops on Amazon program include SMILE- BOX, Liteon Bangalore, HomeUPS Chennai (Kitchen- Inverters & Batteries), Peps Industries (Mattress) and E-Sales India (Washing Machine, Refrigerator, AC, TV).
• Most loved products from Local shops sellers include Front load washing machines, Refrigerators, LED TV’s, Inverter Batteries, Dish-washers, Soap dispensers, JK Copier Paper and Organic Rock Salt.
• Most loved categories from Local Shops on Amazon include Major Appliances, Kitchen, Home Entertainment (TV’s), Furniture, Home, Lawn & Garden, Grocery.