Samsung Bets Big on Premium Large Screen Televisions in Vizag

-Clocked 460% growth in 55-inch & above smart TVs and 17% growth in premium refrigerators in Andhra Pradesh

 

Vizag, India – October 2021 – The festive season is the most exciting time for the year when people upgrade their homes to make it festive ready. Consumers in Andhra Pradesh are upgrading to Samsung’s big screen TVs, refrigerator and washing machines to equip their homes with latest technology.

 

Owing to this trend, Samsung, India’s largest and most trusted consumer electronics brand, saw 460% increase in 55 inch and above smart TVs and 17% growth in Frost Free Refrigerators above 350-litres, in the month of September. Overall, in Andhra Pradesh, Samsung has captured a significant market share of 30.5% for TVs, 40.4% for refrigerators and fastest growing for washing machines, thus, making Samsung the market leader in the TV and refrigerator categories.

 

‘‘Brands and retailers are geared up for the festive season in full swing. Customers have been extremely receptive to the special festive offers and are upgrading their households with cutting edge technology. To match up with the customer’s expectations, Samsung India is surely the number one brand that provides best-in-class technology, price, and after-sales service to the customer. We are very elated to see how this festive season is panning out for us this year,’’ said, Mr. P.Bhaskara Moorty, Managing Director, Sonovision Electronics Private Ltd.

Samsung has a wide range of revolutionary premium and lifestyle TVs such as Neo QLED TV, QLED TVs, The Frame TV, The Serif TV, Crystal 4K UHD TVs that not just enhances your living room with its beautiful design but also offer exceptionally true-to-life picture and sound quality for a cinematic viewing experience.

 

Consumers are also demanding high capacity refrigerators that offer additional food storage and enhance the aesthetics of their kitchens. To address the growing demand, Samsung recently launched BESPOKE French Door refrigerator lineup, available in 4-Door Flex Family Hub™ and 4-Door Flex French Door models, with a unique blend of personalised aesthetic and premium refrigeration. It not only offers design innovation but also technology innovations.

 

Alongside, consumers are looking to buy high capacity, fully automatic washing machines such as Samsung Eco Bubble with Hygiene Steam feature to ensure high standards of cleaning and hygiene.

 

Samsung has seen strong growth pan India for its consumer electronics business and is expecting the overall sale to grow by 30% and sale of its premium category of TVs and digital appliances to grow by 65%, this festive season. 

 

About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions. For the latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN