36 hours of Amazon Great Indian Festival 2022 witness record participation
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Huge response from customers and sellers across India · Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities · More than 500 million Indians had access to cashback and EMI offers on Amazon.in with 50% more customers opting for EMI or Pay later over last year · Smartphones, Consumer Electronics, Fashion and Groceries category attracted most new-customer; high demand for laptops and other work from home and School from home essentials; 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones · More than 50% of all Diamonds* (Amazon’s festive reward program) credited to customer accounts were redeemed for offers and rewards in the first 36 hours · More than 60% sales for Amazon Fashion came from Tier 2 and 3 cities; Amazon Beauty saw 6X spike from customer favourite brands** · Customers prefe