36 hours of Amazon Great Indian Festival 2022 witness record participation

 

 Huge response from customers and sellers across India

 

·         Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities

·         More than 500 million Indians had access to cashback and EMI offers on Amazon.in with 50% more customers opting for EMI or Pay later over last year

·         Smartphones, Consumer Electronics, Fashion and Groceries category attracted most new-customer; high demand for laptops and other work from home and School from home essentials; 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones

·         More than 50% of all Diamonds* (Amazon’s festive reward program) credited to customer accounts were redeemed for offers and rewards in the first 36 hours

·         More than 60% sales for Amazon Fashion came from Tier 2 and 3 cities; Amazon Beauty saw 6X spike from customer favourite brands**

·         Customers preferred television brands like Samsung, OnePlus, Mi, LG and Sony, leading to record sales for TVs

·         In the first 36 hours, small and medium businesses, startups, artisans, women entrepreneurs offered the largest selection of products; around 10 lakhs unique products sold; 1.75X growth of seller sign-ups during Prime Early Access versus an average business day

·         Amazon Business witnessed 50% growth in customers and 100% orders in the last 36 hrs

·         Amazon Fresh grew by over 2.5X over an average business day

·         Customers love Amazon Devices, with Fire TV Stick recording a 40X growth and Echo Dot 35X growth versus average business day

 

Bengaluru, September 26, 2022: Amazon.in flagged off the biggest ever 36 hours of shopping with Prime Early Access and day 1 of the Great Indian Festival. Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities.

 

“The Amazon Great Indian Festival kicked off to an exciting start with a great response from customers and seller partners. It is encouraging to witness small and medium businesses, startups, artisans, women entrepreneurs offer a wide selection of products to our customer across India. We are humbled by the increase in new Prime member sign ups and customers shopping across categories as they trust Amazon as their preferred online shopping destination”, said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.

 

Sellers registration to serve customers: In the first 36 hours, small and medium businesses, startups, artisans, women entrepreneurs offered the largest selection of products and sold around 10 lakh unique products to customers across India. During the 24 hrs ‘Prime Early Access’, 1.75X growth of seller sign-ups during Prime Early Access versus an average business day.

 

Prime continues to thrill customers: Prime members shopped more during Prime Early Access than on any other day. Amazon.in saw single largest day of Prime sign ups, 1.9X higher than last year.

*Diamonds Festive rewards: As a part of the Amazon Great Indian Festival 2022, Amazon India introduced the Diamonds festive rewards program. A one-time “Bonus Diamonds” were credited to all customers basis their past shopping on Amazon.in, "Prime Extra Bonus Diamonds" were credited to Prime Customers for their shopping during Kickstarter Deals days. Of the customers redeeming their Diamonds, 50% have redeemed for offers and rewards.

Amazon Pay - Shopping made more rewarding and affordable: Partnering with India’s largest bank SBI, more than 300M Indians had access to Instant discount offers on SBI Credit and Debit cards. Customers could avail 10% Instant Discount Up to Rs. 28,000 on SBI Credit and Debit Cards & EMI transactions.

 

90% increase in flight bookings by Prime members as compared to an average business day During Prime Early Access (PEA). 4x more co-branded credit cards (CBCC) cards were issued during PEA 2022 (vs PEA'21) and 4x more than an average business day Amazon Pay Later (APL) signups. 90% of people shopping during PEA received rewards & cashbacks via Amazon Pay and Amazon Pay Gift cards issued increase by 1.8X vs 2021 Prime Early Access. 1 out of 4 purchases were made on EMI; 2 out of 3 products were sold on No Cost EMIs. Amazon Pay Later registrations increased by 4X in last 36 hours.