AMAZON FASHION UNVEILS RIVER SEASON 3, A MULTI-DESIGNER LUXURY BRAND
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Amazon Fashion in association with DBS Lifestyle LLP, partners with well-known celebrity designers Narendra Kumar and Rajdeep Ranawat
The
curated selectionscatering to women’s everyday wear to festive wear,brings a
newpalette of colours and prints that will addluxe and glam to festive and
travel looks. The Festive collection includes two new
categories - kurta/kurtis and kurta sets along with dresses, jumpsuits, tops
and trousers. The range is built to be size inclusive for all body types.
“We
aredelighted tounveil RIVER Season 3, ourpremium multi-designer brand with well-known
celebrity designers Narendra Kumar and Rajdeep Ranawat.The positive responsereceived
during the first two seasons from customers across India, includingtier 2 and 3
cities and towns for the season 1& 2
collectionshas encouraged us to introduce RIVER Season 3. The collection will
focus on prints that are a strong trend for the upcoming festive season and in alignment with the current market trends
focusing more on festive collections and everyday wear for women.With this
launch on Amazon Fashion, we continue to work closely with the seller- - DBS
lifestyle, to ensure that we serve the evolving demands of our customers.
Through RIVER Season 3, we aim to reach out to our growing customer base and help
them to access luxury designer brand,” said Saurabh Srivastava,Director and Head, Amazon
Fashion India.
Narendra
Kumar “X RIVER” collection will focus on contemporary fashion which will be based on 4
stories: Floral Arabesque, Graphic, Paisley and Geometric. Rajdeep Ranawat X RIVER collection, “RABARI”
draws inspiration from the tribal henna motifs, nomadic influences, bandhani
and frescos from the havelis of Rajasthan. The Autumn Winter/Festive Collection
has over 88 styles ranging from women’s ethnic wear like kurta, kurtis, kurta
sets to western wear like dresses, jumpsuits, blouses, casual trousers.
Narendra
Kumar, who is also the Creative Head at Amazon Fashion adds “With RIVER our objective is to provide designer-wear that is in
sync with the latest design & trends. RIVER Season 3 will witness the
craftsmanship of designer wear in apremium price range to cater to women across
the country. The collection has been developed to ensure a broad spectrum of
offerings according to the Indian weather and festivities. Beginning with the
festive season, we will cater to the growing needs of the ethnic wear market
while gradually unveiling our party-wear collection, Resort wear.
The
launch accommodates unique and diverse needs and demands of customers not just in
metrocities but also Tier 2 and 3
cities, making designer wear accessible to customers across 100% serviceable
pin codes through the Amazon fulfilled network. The RIVER store has been
created with love offering a compelling and immersive shopping experience for
existing and new to designer segment customers. The store offers detailed
product information on sizing, product details, wash and care instructions in
addition to offering styling tips and detailed product imagery that will allow
the customer to choose carefully and conveniently.
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