Samsung Aims to Lead the Washing Machine Segment in Andhra Pradesh with 35% Market Share
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ANDHRA PRADESH :– Samsung, India’s largest consumer electronics brand, today announced that on the back of festive growth, it is aiming for a 35% market share in the washing machine segment in Andhra Pradesh with the launch of its Ecobubble TM fully automatic top load (FATL) washing machines . During H1 2022, Samsung witnessed a sizeable growth of 11% in the FATL washing machine segment, over the same period in 2021. Complementing modern lifestyle laundry needs while making washing clothes more efficient, the new range of Ecobubble™ washing machines powered by Digital Inverter Technology are designed to ensure up to 20% better fabric care while saving energy during each wash. Ecobubble™ is a perfect blend of Samsung’s BubbleStorm™ and DualStorm™ technologies to offer a superior wash quality. While BubbleStorm™ mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration , DualStorm™ pulsator creates a strong water flow inside the drum f