Samsung Aims to Lead the Washing Machine Segment in Andhra Pradesh with 35% Market Share

ANDHRA PRADESH  :– Samsung, India’s largest consumer electronics brand, today announced that on the back of festive growth, it is aiming for a 35% market share in the washing machine segment in Andhra Pradesh with the launch of its Ecobubble^TM fully automatic top load (FATL) washing machines. During H1 2022, Samsung witnessed a sizeable growth of 11% in the FATL washing machine segment, over the same period in 2021.

 

Complementing modern lifestyle laundry needs while making washing clothes more efficient, the new range of Ecobubble™ washing machines powered by Digital Inverter Technology are designed to ensure up to 20% better fabric care while saving energy during each wash. Ecobubble™ is a perfect blend of Samsung’s BubbleStorm™ and DualStorm™ technologies to offer a superior wash quality. While BubbleStorm™ mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, DualStorm™ pulsator creates a strong water flow inside the drum for effective cleaning.

 

The new range, with Hygiene Steam with in-built heater washes clothes at 60°C to eliminate up to 99.9% bacteria from the fabric. Not only that, it is effective in removing stubborn and oily stains from clothes without the need of any time-consuming pre-treatment.

 

Engineered to make laundry chores less tedious, the SuperSpeed^TM technology washes each load in just about 29 minutes, cutting laundry time by 40%.

 

“At Samsung, we focus on introducing innovative products that add value to users’ lives by providing a connected living experience. The new Ecobubble^TM range is designed to cater to the growing consumer demand for anti-bacterial, energy-efficient and large-capacity washing machines. With multiple best-in-industry features, we are confident that the new range will address the needs of the consumers,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

 

The new range of Ecobubble^TM fully automatic top load washing machines can be monitored and controlled anytime and anywhere by connecting the machine to the Samsung SmartThings App using Wi-Fi. It comes with features such as Laundry Recipe for selecting optimal wash cycle, Laundry Planner for scheduling the laundry and HomeCare Wizard for energy monitoring and troubleshooting. SmartThings App offers additional wash programs including the ‘Sari’ cycle which has been specially curated for India.

 

The new line-up also comes equipped with a unique SpaceMax^TM technology which creates more space inside without increasing the external dimensions. It is available in 9kg and 10kg capacities.

 

The Digital Inverter Technology saves up to 40% energy and reduces the noise significantly during washing cycles and offers long lasting durability. The Digital Inverter Motor in the new line up comes with a 12-year warranty.

 

Design & Colors

The Ecobubble^TM fully automatic top load washing machine range will have a modern design with rear control panel and will be available in five colours – Black Caviar, Rose Brown, Dark Gray, Lavender Gray and Light Gray; with Rose brown and Dark gray as completely new color introductions.

 

Price & Availability

The new range will be available at a starting price of INR 19,000 going up to INR 35,000.

 

Select models will be available on Samsung’s official online store Samsung Shop, retail stores, and other ecommerce platforms such as Amazon and Flipkart.