hundreds of small and local sellers become lakhpatis

 

India shops on Amazon this festive season 

• Bharat continued to shop safely on Amazon.in with 80% of new customers from tier 2 & 3 towns

·         Amazon India had 1.2X higher Prime member sign-ups vs 2021; 3 out of 5 signups coming from beyond the metros like Agartala, Bellary, Cuttack, Warangal, Jalgaon and Bhilwara

• Customers loved crores of product selection from lakhs of Small and Medium Businesses (SMBs) with neighborhood stores witnessing a growth of 2X versus average day sales
• Over 4,000 sellers witnessed sale growth of more than 5X during the festive period with 25 products being sold every second
• Women entrepreneurs selling through Amazon Saheli sold 6 products every minute
• Local Shops on Amazon.in registered a 2X growth and sold over 8 products every minute
• Amazon Business witnessed participation from over 4.75 lacs MSME buyers; over 6,000 sellers got their first ever B2B order through the Amazon Business program

·         Popular categories include Smartphones, Large Appliances & TVs and Consumer Electronics, Fashion, Beauty, Home products, attracted most number of new customers

• Mobiles & Accessories saw strong double-digit growth as compared to AGIF'21 and 5X times when compared with business as usual with 80% of customers coming from Tier 2 and 3 cities
• Over 15 lakh new customers shopped from Amazon Fashion and Beauty with more than 85% from tier 2 cities and beyond
• Amazon Fresh orders grew by 29% vs last year
• This festive season, shopping was made more affordable for customers with offers from 7 Banks and 1 payment partner (RuPay); the offers were accessible to 79% of India's credit card base and 93% of India's debit card base

·         Amazon Pay Later registrations increased by 4X this festive season vs average business day; With 6.5 lacs registrations during GIF 2022, Amazon Pay Later crossed milestone of 6 MM registrations

·         Every 8 out of 10 Shoppers had access to credit through products like Amazon Pay Later, Debit Card EMI, Credit Card EMI, NBFC EMI; introduced new options for customers to shop such as cardless EMI purchases on ICICI and HDFC

·         Amazon Echo and Fire TV range of devices continued to be the customer favorite this festive season.

·         Alexa answered over 4 crore requests during the Amazon Great Indian Festival 2022 to guide customers to product searches, event stores, deals, games, information about products and more on the Amazon Android shopping app

• More than 22 lakh customers redeemed their Diamonds on Amazon.in to avail cashbacks & win jackpots
• 50 lakh customers viewed the Amazon LIVE sessions with maximum engagement receiving 15K messages per hour

 

October, 2022, Bangalore: Amazon announced today that its month-long Great Indian Festival (GIF) 2022 has seen the largest-ever shopping celebration for its sellers and brand partners on Amazon.in, bringing joy to millions of customers across the country. GIF 2022 started at midnight of Sep 22^nd with Prime Early Access and went live for all customers on Sep 23. Customers loved crores of product selection from sellers on Amazon.in including unique products from lakhs of Small and Medium Businesses (SMBs)

 

“We are deeply humbled to serve customers and enable sellers across Bharat this festive season. Small and medium businesses, startups, artisans, and women entrepreneurs offered a wide selection of products to our customers across India. We are delighted by the increase in new Prime member sign-ups this festive season especially from tier 2-3 cities, and customers continue to reinforce their trust on Amazon as their preferred online shopping destination. This year for Amazon Great Indian Festival our customers echoed ‘Amazon se liya’,” said Manish Tiwary, Country Manager, Amazon India.

 

Overall scale, reach and customer response

• Bharat shopped safely on Amazon.in with packages delivered to 99.6% serviceable pin codes; farthest being Suspol Village in Ladakh region
• Customers experienced the Amazon Great Indian Festival in English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi along with voice shopping in Hindi and English

 

Prime continues to thrill customers

• 1.2x higher Prime member signs ups vs 2021; 3 out of 5 signups coming from Tier2-3 towns/cities including, Agartala, Bellary, Cuttack, Warangal, Jalgaon and Bhilwara
• Received highest single day of Prime sign ups in the first 36 hours
• 1 out of 2 Prime members who shopped during the festive season are from tier 2 & 3 towns

 

Great Indian Festival ‘Seller-brations’

• More than 35,000 sellers saw theirs highest-ever single-day sales; over 650 sellers became crorepatis and 23,000 sellers became lakhpatis

·         Over 70% of sellers across India came from Tier 2-3 towns and cities

• Over 4,000 sellers witnessed sales growth of 5X and more; 25 products were sold every second by our sellers with Home, Apparel, Beauty and Kitchen categories being the popular categories for SMBs

 

Local Shops on Amazon:

• Local Shops on Amazon sellers clocked a 2X growth vs average business day; sold over 8 products every minute
• More than 340 local stores became lakhpatis during GIF 2022