Tide announces their newest campaign
#TideforTime which contextualizes the importance of time for the families of today 9 out of 10* people agree that covid has made them realize the importance of togetherness India, 2021: The pandemic has hit India hard, with major towns and cities going under lockdown. With work from home and social distancing, everyone is spending more time indoors. Though a strict lockdown nationwide has brought many familiestogether under one roof, this hasalso resulted in increased workload in the house. This adds up over time and has a larger impact. A recently conducted survey revealed 82%* agree that balancing housework and office work has led to spending lesser time with your family during the pandemic. Taking this insight forward, Tide, the biggest laundry brand globally the leading fabric care brand in India from P&G, has announced their newest campaign #TideforTime with the launch of a new film.With this campaign, Tide is shining the spotlight on this story of many househol