Vicks continues to innovate for India; introduces New Vicks Roll-On offering On-the-Go Relief from Headaches with fast action in just 2 minutes
Legacy of Trusted Vicks Relief for headaches in a New Consumer Friendly Roll-On format - Fast and hassle-free solution for today’s fast-paced world INDIA 2024: With a legacy of powerful relief and care of over 125 years, Vicks the World’s #1 selling cough and cold brand continues its effort to innovate towards providing superior products that allow families and friends to care for one another. The brand today, announced the launch of the New Vicks Roll-On for fast relief from headaches - it’s 3 rd innovation in India over the last 12 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, and New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally. Sahil Sethi, Category Leader, Consumer Healthcare, P&G India , “Vicks has helped relieve cough, cold, and flu symptoms for generations of Indians. We stay committed to buil...
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