ITC Nimyle Introduces Clean Equal Mission to foster a mindset of Equality
A thought provoking, action-oriented initiative to collectively build Clean Equal Today for An Equal Tomorrow L to R_Priya Mohan Rajiv_Sanjay Srinivas, VP, Marketing, ITC, Ms Sania Mirza, Visakhaptnam 12th December, 2024. ITC Nimyle, India’s trusted home hygiene brand made with neem, takes a conscious step towards a more responsible tomorrow with the launch of its Clean Equal Mission. In many households, women are expected to take the primary responsibility of household chores especially cleaning. The initiative is designed to foster equality in cleaning by raising awareness and inspiring action among the next gen. The Clean Equal Mission includes a first-of-kind educative module for children, to instil cleaning as a shared responsibility. Our endeavour is to inculcate a change in society which will enable children of today to grow up with a deep sense of independence and equality along with the basics of cleanliness...