Yardley London Relaunches its Talcum Powder range with Kalyani Priyadarshan as the New Brand Ambassador
India, 2024: Yardley London, the iconic 254-year-old fragrance and personal care brand, proudly relaunches its signature Perfumed Beauty Talc range. With a sleek, contemporary design, the collection is crafted to appeal to today’s modern, driven women while preserving Yardley’s time-honored legacy of elegance and quality. Kalyani Priyadarshan, known for her grace in South Indian cinema, is the new face of Yardley’s Talc range. Her natural beauty perfectly complements Yardley's timeless sophistication. In the latest TVC, Kalyani exemplifies the idea of stepping up, showing how the talc enhances her confidence and daily routine. Her charm, strength, and confidence reflect Yardley’s values, inspiring women to embrace individuality and self-expression. The TVC opens with Kalyani chatting with her friend about a beauty contest as she applies Yardley Talc, highlighting its 97% naturally derived ingredients for a natural glow and long-lasting fragrance. Walking confidently through the ven...