NEWS INDIA

National, October, 2024: India stands as a global leader in the gherkin market, and farmers from South India are playing a pivotal role in this success story. Since 2021, over 12,000 gherkin growers in Karnataka, Tamil Nadu, and Andhra Pradesh have embraced innovative farming techniques and sustainable practices, resulting in a remarkable 20% increase in gherkin productivity and a significant improvement in crop quality. This transformation is driven by a unique program developed by multiple stakeholders including Yara India, which is a global leader in crop nutrition. The program empowers farmers to overcome challenges and maximize their yields through customized crop nutrition plans and optimized fertilizer use. Yara’s innovative approach of using water-soluble fertilisers and foliar applications significantly transformed gherkin cultivation in India, resulting in higher marketable yields, enhanced quality, and improved profitability. It also contributed to better soil fertility and

·          Celebrating the role of heroes of oral healthcare on World Dentist Day ·          Reached 38MN consumers with 3800 personalized videos across 800 pin codes.   October 2024, India :  Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) has launched an innovative digital campaign using the power of AI to create personalized videos of dentists across the country, highlighting their role in improving oral health and making daily experiences joyful for individuals.   This AI initiative involves creating 3800 customized videos with dentists , aimed at establishing dentists as ‘Doctors of Joy’. These personalized videos will express gratitude for the dentists’ role in spreading happiness by enabling individuals to live the moments of joy without any discomfort of oral health issues. These videos, aimed at being shared across various cities, would be a powerful way to highlight their role in individual’s lives.   This thought