Colgate's Bright Smiles, Bright Futures® program sets
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ambitious goal to impact additional 10 Million Children by 2025 Joins forces with IMPAct4Nutrition towards a holistic oral health awareness initiative Andhrapradesh March 1st, 2024 – Colgate is committed to powering a billion smiles, through its flagship program, Bright Smiles, Bright Futures® (BSBF). Since its inception in 1976, the program has positively impacted the lives of over 171 million children in India, instilling essential oral care habits, tobacco prevention awareness, and promoting good nutrition for oral health. In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a renowned knowledge and resource platform on nutrition incubated by UNICEF India. This collaboration harnesses the combined strengths of Colgate's enduring commitment to social responsibility and IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and nutrition awareness among children. The partnership se