Sensodyne Strengthens Presence in Oral Care Category with launch of its first Mouthwash in India

-


 New Sensodyne Complete Protection+ Mouthwash offers an effective way for people to manage their daily oral care routine

 India, 2024: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is proud to introduce its latest innovation – Sensodyne Complete Protection+ Mouthwash. With an existing line of toothpaste & brushes designed for people with sensitive teeth, the introduction of the new mouthwash brings Sensodyne’s trusted science in a new and exciting format.

 

Mouthwash in India is one of the fastest growing segments in Oral Care category. As Indians become more health conscious, Sensodyne wants to educate people on the benefits adding Mouthwash to their daily oral care routine. Sensodyne Complete Protection+ Mouthwash is designed to complement daily brushing routine, adding an extra layer of protection to oral care. With a formulation free of alcohol, it provides protection against tooth sensitivity and enamel wear to maintain strong teeth. The presence of fluoride helps fight against cavities and the refreshing cool mint flavour leaves behind a feeling of freshness, without any burning sensation. 

 

Ms. Bhawna Sikka, Category Lead - Oral Healthcare, Haleon ISC, expressed enthusiasm about the first Mouthwash launch from Sensodyne, stating, "Our mouth is the gateway to our overall health & therefore it is extremely important to prioritise Oral Health. As a brand, our endeavour is to deliver superior science products to meaningfully cater to consumer needs. With Mouthwash, we will be able to help people seeking holistic oral health solutions.  We are thrilled to introduce Sensodyne Complete Protection+ Mouthwash, that will provide consumers protection from sensitivity, enamel wear & cavities. This expansion offers our consumers a comprehensive Sensodyne regimen that includes toothpaste, brush and now a mouthwash."

 

 

Sensodyne Complete Protection+ Mouthwash will be accessible at various grocery, chemist, modern trade, and e-commerce platforms across India. The new product is available in two convenient pack sizes – 100 ml at an MRP of Rs. 130 and 250 ml at an MRP of Rs. 230.

 

Comments

Post a Comment

Popular posts from this blog

Amazon India Strengthens Inclusive Hiring; Includes People with Learning Disabilities in its Workforce

-
Image
    - Amazon India, in its continued effort to build a diverse and inclusive workforce, announces the launch of Aurora , a program designed to leverage the unique talents of individuals with learning disabilities and provide meaningful, sustained employment to them. The announcement follows successful pilot where Amazon India worked with Sol's ARC , a non-profit organization based in Mumbai that conducts vocational training for autistic and intellectual disability cohorts, in harnessing the talent of a batch of young adults in the company’s delivery station in Mumbai, Delhi, Bangalore, Chennai, Hyderabad. We have over 35 associates working now at our fulfilment center, sortation center and delivery Station area. Amazon India aims to onboard many more people with learning disabilities this year.   Speaking on the launch of the program, Liju Thomas, Director – HR Operations, Amazon India, said , “At Amazon, we are passionate about creating a diverse workforce to reflect ou
Read more

Vicks continues to innovate for India; introduces New Vicks Roll-On offering On-the-Go Relief from Headaches with fast action in just 2 minutes

-
Image
     Legacy of Trusted Vicks Relief for headaches in a New Consumer Friendly Roll-On format -        Fast and hassle-free solution for today’s fast-paced world INDIA 2024: With a legacy of powerful relief and care of over 125 years, Vicks   the World’s #1 selling cough and cold brand continues its effort to innovate towards providing superior products that allow families and friends to care for one another.   The brand today, announced the launch of the New Vicks Roll-On for fast relief from headaches - it’s 3 rd innovation in India over the last 12 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, and New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally.   Sahil Sethi, Category Leader, Consumer Healthcare, P&G India , “Vicks has helped relieve cough, cold, and flu symptoms for generations of Indians. We stay committed to build on this legacy by always listening to what our consumers
Read more

ISB Launches ‘PGP YL’ - A 20 Month Post Graduate Programme In Management For Fresh Graduates And Early Career Professionals

-
Image
  India,2024: Renowned for setting new benchmarks in management education since its inception in 2001, the Indian School of Business (ISB), is poised to embark on another groundbreaking path in its mission to groom future leaders for India and the world.   ISB has announced the launch of PGP YL - a 20 month Post Graduate Programme in Management for Young Leaders (PGP YL), a full time MBA equivalent residential management programme for high-potential aspirants with up to 2 years of full-time work experience. Commencing in mid 2025, ISB’s PGP YL will offer a comprehensive learning experience through an innovative and cutting-edge curriculum designed as a response to the rapidly evolving business landscape and technology disruptions. The research backed PGP YL curriculum will blend foundational business principles with advanced technology, data, analytics courses and global perspectives to develop students into innovative problem solvers. Given the students' limited work experi
Read more