Sensodyne Strengthens Presence in Oral Care Category with launch of its first Mouthwash in India
New Sensodyne Complete Protection+ Mouthwash offers an effective way for people to manage their daily oral care routine
Mouthwash in India is one of the fastest growing
segments in Oral Care category. As Indians become more health conscious,
Sensodyne wants to educate people on the benefits adding Mouthwash to their
daily oral care routine. Sensodyne
Complete Protection+ Mouthwash is designed to complement daily brushing
routine, adding an extra layer of protection to oral care. With a formulation
free of alcohol, it provides protection against tooth sensitivity and enamel
wear to maintain strong teeth. The presence of fluoride helps fight against
cavities and the refreshing cool mint flavour leaves behind a feeling of
freshness, without any burning sensation.
Ms. Bhawna Sikka, Category Lead - Oral Healthcare, Haleon ISC, expressed enthusiasm about the first Mouthwash launch from Sensodyne,
stating, "Our mouth is the gateway
to our overall health & therefore it is extremely important to prioritise
Oral Health. As a brand, our endeavour is to deliver superior science products
to meaningfully cater to consumer needs. With Mouthwash, we will be able to
help people seeking holistic oral health solutions. We are thrilled to introduce Sensodyne Complete Protection+ Mouthwash,
that will provide consumers protection from sensitivity, enamel wear &
cavities. This expansion offers our consumers a comprehensive Sensodyne regimen
that includes toothpaste, brush and now a mouthwash."
Sensodyne Complete Protection+ Mouthwash will be
accessible at various grocery, chemist, modern trade, and e-commerce platforms
across India. The new product is available in two convenient pack sizes – 100
ml at an MRP of Rs. 130 and 250 ml at an MRP of Rs. 230.
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