Santoor Introduces Luxurious Shower Gel Range Infused with Natural Goodness

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India, 2024— Santoor, the No. 2 trusted toilet soap brand from Wipro Consumer Care and Lighting house of brands, announced the launch of its sensational Shower Gel range under its extensions category. This latest venture marks the brand's foray into the shower gel category, seamlessly incorporating the essence of Santoor's key proposition – younger looking skin.

Crafted with precision and care, the Santoor Shower Gel range boasts three unique variants, each designed to offer a sensorial experience and targeted skin benefits. As a testament to Santoor's commitment to natural goodness, each variant combines the richness of two natural ingredients - Sandalwood and Gardenia for moisturization, Lemon and Frangipani for refreshing skin, and Saffron and Marigold for radiant skin.

Mr S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting, shared his excitement about the launch, stating, "As we venture into the shower gel category, we are strategically aligning Santoor's key proposition to offer a holistic and sensorially driven experience. The incorporation of natural ingredients, such as Sandalwood, Lemon and Saffron, not only caters to specific skin benefits but also elevates the overall feel-good quotient for our consumers. In an evolving market landscape, our strategic move is to provide a seamless extension of the Santoor legacy within personal care, expanding our footprint while maintaining the essence of our brand. The variants have been thoughtfully curated to address diverse consumer preferences and deliver a personalized bathing experience.”

Santoor's Shower Gel range will be available in two convenient sizes – 250ml and 500ml, priced at INR 135/- and INR 350/- respectively. The products will debut in standalone stores, ensuring accessibility for our customers, followed by availability in Modern Trade outlets and E-commerce channels.

Santoor's commitment to quality, coupled with the brand's legacy of healthy and younger-looking skin, continues to resonate with consumers. The Shower Gel range is a testament to Santoor's dedication to enhancing the overall well-being of its patrons.

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